It has become increasingly popular to use bloggers and influencers to promote products and services on social media. Heck, we set up an agency for this very purpose.
However, so many of us still find Influencer marketing a bit of a minefield. So, how does pet influencer marketing work? 

I interviewed two pawsome petfluencers that I’ve met through social media and asked them both the same set of questions. How working with petfluencers works, what a business can expect when working with a petfluencer, how to tell if someone is a genuine petfluencer (and not a freebie hunter) and what are the criteria of being an influencer. 

Sophie Bradley and Amber the Cav Repawter
Sophie runs an account for her gorgeous Cavalier, Amber.
Sophie and Amber are based in London and are experienced petfluencers.
www.instagram.com/amberthecav_repawter/

Cavalier Spaniel who is a pet influencer

 

What can a business expect out of working with a pet influencer?
A business can expect a pet influencer to engage in promoting the brand by means of videos, blogs and posts on social media and attending events on their behalf. However this needs to be agreed in advance to ensure both sides are happy. An influencer will work transparently and outline any other brands they are going to work with, but they are not to be constrained by the initial business unless an agreement has been set to state otherwise. The influencer will outline clearly if the items have been gifted, if it is an ad or if they are simply promoting a brand because they like it.

At what point do you think someone can call themselves a pet influencer? What are the qualifying criteria to be a pet influencer?
Have at least 1000 followers. Have good engagement and be regularly posting content on social media. I think it is important that a pet influencer also engages with relevant events regarding new products, charitable events, dog friendly places, charities, brands, etc

 


Can you share some information about working with brands as a pet influencer?
I have worked with only those brands that fit with my values. I have been gifted items as part of London Dog Week and and posted about this both on Facebook and Instagram. I have worked with a brand to promote their plastic free, environmentally friendly, palm oil free dog shampoo. This is a product that I believe in a lot and fits my lifestyle. 

 What is your favourite thing about being a pet influencer?
I like to be a pet influencer with a purpose and have not done it to gain money, or products but to support small businesses to grow.

What one piece of advice would you give to someone who is looking at being an influencer?
Make sure that you understand that you need to work in a transparent way and make sure that you work with brands that you actually like. Make sure that you set up clear working rules with each business. Do not work with brands that wish to take advantage of you.  Make sure that you understand what is going to happen with any photos that are taken of you and your pet, they could be used in the future for brands that you do not wish to be associated with. So ensure that this is not the case.

 

Stephanie Walton
Steph runs a successful Instagram account for her two Spaniels, Sev and Lily. Together they run a dog friendly lifestyle blog and popular Instagram account.
Blog: www.stephandthespaniels.com
Instagram: www.instagram.com/spaniellife

 

 

What can a business expect out of working with a pet influencer?
I love working with brands and businesses, being able to create content that is unique to them is great. From photography to blog posts, we always work out what collaboration fits best to get the best results.

At what point do you think someone can call themselves a pet influencer? What are the qualifying criteria to be a pet influencer?
I’m really not sure, I think if it’s something you think about calling yourself. We just like to share what we do and if we can promote companies and brands we love by working on awesome campaigns then that’s great.

 


Can you share some information about working with brands as a pet influencer?
Working with brands can happen in all sorts of ways, from campaigns and creative content to something more simple like a product placement. We always love to work on things that we create content for, it’s fun and great to showcase our work.

A lot of the time brands reach out to us, but there are times when I feel like we would fit well with a company and reach out to them. Our media kit is always great for showcasing what we can offer to brands and companies, from social media take overs, content creating and press trips. It’s really important to know your worth with what you’re happy to offer as well as being professional and work with the right brands for you.

I get to work with great companies that we love, and showcase them to our following. I love being creative in the content I can share and I love working on a project.

What one piece of advice would you give to someone who is looking at being an influencer?
Just keep working hard and showcasing what you love, never promote something that you wouldn’t pay money for yourself and always be professional.

 

 

Rachel Monk from Monk PR works on a regular basis with celebrities, industry leaders and bloggers. She is also the founder of the popular Chihuahua Fest.

She says, In the current landscape, with social media dominating almost every aspect of modern-day living, working with influencers is a great way to raise the profile of your brand, product or personality.

But what IS an influencer and why are they one of the fastest growing trends in social media PR and marketing?
Strictly speaking from a PR point of view, an influencer is a person with the ability to influence potential buyers by promoting or recommending a product on social media. We can put influencers into three categories:

•           Celebrities

•           Industry Authoritative Leaders

•           Bloggers and content creators

They credit their fast growing popularity to the fact that they are a trusted voice online with clever content occasionally directed to the end result of selling a product, brand or story to their highly targeted and engaged audience.

This blog has focused on the third category – bloggers and content creators – who, over the last two years and rightly so, have become the most vital influencers in any profile raising PR and Marketing campaign.

Research has shown that time and time again followers are buying products advertised by local, micro influencers who they feel truly believes in the product they are promoting verses a big name maxi influencer who shows no real authenticity for the campaign.

Pro tip – you’ll get more for your money and create the biggest bang by working with a selection of micro local influencers (5,000-25,000 followers) than splurging all your budget on a national influencer who boasts 100,000 followers but has never shown any love for your niche.

 


I hope this blog has helped you decide whether working with a petfluencer would be a good fit for your brand, how to work with a petfluencer and how part of the process works and what it takes to be a petfluencer

If you are ready to sign up as a petfluencer you can register here>>>

If you are brand and would like to talk more about how influencer marketing can help you, please get in touch with us here>>>